WHAT’S BEING CLAIMED:
- Carl’s Jr., has been posting continuous Twitter feeds tagging Amazon to get the e-commerce company’s attention.
- The burger chain’s social media administrator displayed total desperation literally begging Amazon to buy it.
- The fast food chain, owned by CKE Restaurants, shared 24 “BIG IDEAS” for 24 hours on Oct. 9 which were all related to its “plea” to the tech giant.
Carl’s Jr. was famous for ads featuring sexy, beautiful women. Now, in a series of Twitter feeds, looks like it is serious in getting Amazon to buy it.
The burger chain has been openly sharing “BIG IDEAS” with the giant company. Business ideas like a drawing of a Carl’s Jr. store sitting on a cloud with caption, “Cloud-Based Restaurant” A first in food. How’s it work? That’s where you come in @Amazon #AmazonBuyUs.
Carl’s Jr., however, only seems to be doing the Amazon campaign on its Twitter page. There’s no post about Amazon on the chain’s more popular Facebook page.
Carl’s Jr chief marketing officer, Jeff Jenkins, told USA Today that, “This is about generating a conversation about a partnership. The tweets are obviously a start to try and see where the dialogue goes.” Jenkins is also the CMO of Carl’s Jr.’s sister company, Hardee’s. Both Carl’s Jr. and Amazon are not available to comment yet.
Last month, Amazon announced it was looking for a site to build its second headquarters outside its base, Seattle. Over 100 municipalities responded to present why they should be chosen.
It is understandable why cities and companies wanted to get Amazon’s attention. The e-commerce company and cloud computing company is worth over $400 billion.
The attention-seeking and almost desperate tweets by Carl’s Jr. only proves that it is experiencing financial woes.
CKE Restaurants held a protest in January when their former CEO, Andy Puzder was rumored to be President Donald Trump’s choice for labor secretary.
The employees protested their low pay and poor working conditions. It was reported that Puzder’s annual salary was $4.4 million. His daily wage was more than his minimum-wage worker earn in a year.
Then in June, Carl’s Jr. was fined $1.45 million for failing to compensate its workers the minimum wage in Los Angeles, California.
Carl’s Jr.’s all out tweets were witty and funny but looks like it is dead serious in its campaign strategy to be acquired by Amazon.