Burger King takes jab at Chick-fil-A; launches new chicken sandwich

WHAT’S BEING CLAIMED:

  • In support to the LGBTQ community, Burger King has launched its “Ch’King” new chicken sandwich.
  • The fast food chain took a swipe against fellow restaurant company Chick-fil-A, which was found to support anti-LGBTQ groups.
  • Chick-fil-A stopped giving funds to anti-LGBTQ in 2019.

Burger King launched its latest chicken burger sandwich in support of the LGBTQ community last week.

“The #ChKing says LGBTQ+ rights!” the company wrote, as it competes against Chick-fil-A’s support to anti-LGBTQ groups.

“During #Pride Month (even on Sundays) your chicken sandwich craving can do good!” the fast-food chain said, taking a direct jab at Chick-fil-A, which is closed on Sundays.

“We are making a donation* to @HRC for every Ch’King sold,” it added.

Burger King will be donating forty cents to the Human Rights Campaign (HRC) and up to $250,000 for every Ch’King sandwich sold this Pride Month (until June 30).

“This is a community we love dearly and have proudly supported over the years, so we couldn’t miss an opportunity to take action and help shine a light on the important conversation happening,” a representative of the fastfood restaurant company said in a statement to USA Today.

The latest Chicken sandwich wars (which started in 2019 as Popeyes launched their product) was refueled following The Daily Beast report that Chick-fil-A owner Dan Cathy was found to be a prime donor of the National Christian Charitable Foundation (NCF), which rallied against the Equality Act.

Cathy had a history of supporting anti-LGBTQ movements in the US. Previously, he showed his objection against same-sex marriage.

The Chick-fil-A owner said in 2012 that the nation was “inviting God’s judgment on our nation when we shake our fist at him and we say we know better than you as to what constitutes a marriage.”

In 2019, Chick-fil-A President and Chief Operating Officer Tim Tassopoulous said that they would halt giving donations to several anti-LGBTQ groups after drawing flak for making such deeds.

“There’s no question we know that, as we go into new markets, we need to be clear about who we are,” Tassopoulos told Bisnow, noting that the company was realigning their efforts to issues like education, homelessness and hunger. 

“There are lots of articles and newscasts about Chick-fil-A, and we thought we needed to be clear about our message,” he argued.

PEOPLE has already reached out to Chick-fil-A and has not yet received a response as of this publication.

Source: PEOPLE.com

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