WHAT’S BEING CLAIMED:
- Dieters will be delighted by the new Cadbury’s Dairy Milk “diet style” version, which will have 30 percent less sugar.
- Brand manager Katrina Davison andMondelez official Glenn Caton assured consumers that the new bar is just as tasty as the original.
- The company had worked on the recipe for three years to reduce the sugar content while avoiding artificial sweeteners.
Sugar has usually been branded as “bad” by dieters. It is usually the first thing people cut back on when trying to lose weight.
And it is not without merit. Excessive sugar intake can contribute to weight gain which then leads to chronic health conditions such as heart disease and diabetes.
That is why there are a lot of “no sugar” and “lite” foods that have come out across the market. Dieters often opt-in on this, but it’s understandable when they miss having their favorite desserts — especially chocolate.
Well, dieters will be delighted then, because Cadbury’s Dairy Milk is now releasing a “diet style” chocolate!
The new bar was described as the “most significant innovation in the brand’s history” by Mondelez International president for Northern Europe, Glenn Caton.
The company had worked on the recipe for three years. While they wanted sugar content reduced, they also had to avoid using artificial sweeteners.
Brand manager Katrina Davison assured consumers that the new bar is just as tasty as the original.
“We’ve recognized that there is an increasing trend for people wanting to manage their sugar intake and that’s why we have worked tirelessly to create a Cadbury Dairy Milk bar with 30 percent less sugar which stills tastes great,” Davison stated.
She added, “We are committed to responding to relevant consumer trends, and are always striving to offer chocolate lovers greater choice through exciting innovations and portion control offerings.”
To cut down the sugar content for the new bar, the company had a team of 20 scientists, nutritionists, and chocolatiers working on it at the firm’s Reading and Bournville facilities.
The new bar has the sugar content reduced from 56g per 100g in the original bar to 39g per 100g.
The promotion of the new bar started last year, just one month after the Government unveiled the second phase of proposals to halve childhood obesity by 2030.
Caton shared, “It tastes very, very close to the original but a little less sweet. It’s been tested extensively on consumers and they love it.”
Some future plans of the company include: BelVita breakfast biscuits with 40 percent less sugar, Cadbury Boost+ Protein bar with 32 percent less sugar, and Maynards Bassetts Wine Gums and Jelly Babies products with 30 percent less sugar.