WHAT’S BEING CLAIMED:
- An estimated 630,000 completed pieces of counterfeit Lego products manufactured by toy company, Lepin, have been raided by police.
- Images of molds and boxes that look very similar to Lego have been posted by authorities.
- The fake toys sell at low prices and have been made available on an online platform, according to check from AFP on Saturday.
Lepin, a toy factory in Shenzhen, has been raided by Chinese authorities earlier this week. Allegedly, the company manufactured a whopping $30 million worth of fake Lego to be sold across China. Shanghai police arrested four people in the said company that’s in the business of making toy products patterned from Lego blueprints.
According to a statement, “Across more than 10 assembly lines, over 90 molds had been produced… (police seized) some 630,000 completed pieces worth more than 200 million yuan ($30 million).”
Official law enforcement social media accounts published photos from the raid that show boxes and molds that look extremely alike to that of Lego’s.
Examples of the toys include sets that are related to “Lego Movie 2” that has subsequently been copied and labeled “The Lepin Bricks 2”. The knockoffs sell at remarkably low prices, starting at $3 per box of a city-themed Lepin set – similar sets from Lego, on the other hand, start selling at $15.
On Saturday, AFP checked and reported that the counterfeit products were still found available on Taobao, an e-commerce platform.
Xinhua news agency reported a statement from Robin Smith, China and Asia Pacific vice president for Lego, saying that the counterfeit products present risks that could compromise consumer safety.
There have been long-standing complaints from many foreign companies about China’s laid-back enforcement on intellectual property given the widespread counterfeiting activities in their country.
Beijing has promised to put a stop to intellectual property violations in an attempt to halt its trade war with Washington.
Lego opened its first flagship store in Beijing in February of this year. The store showcased replicas of the Forbidden City made out of the popular plastic bricks.
Everything is still awesome so far for the Danish toy giant since it is steadily gaining popularity in the past years mainly because of the movies and their production of more premium collector’s items.
Source: Yahoo News