WHAT’S BEING CLAIMED:
- Coca-Cola launches its newest creation that looks to attract younger consumers.
- The corporation describes the taste as something that will “bring the flavor of pixels to life”.
- Coca-Cola Zero Sugar Byte will first be available on Fortnite.
Coca-Cola has made it to the metaverse. The confirmation for this came when the corporation announced the launch of its gaming-inspired cola. The Coca-Cola Zero Sugar Byte will “bring the flavor of pixels to life”. There is little information on how the product will be released, it will first be available on Fortnite.
The metaverse mentioned here is a digital space where people can interact, do business, and forge social connections through their virtual “avatars.”
Other companies that already made it to the metaverse are Facebook (now Meta) and Epic Games, which is popular for developing an online video game called Fortnite.
The centerpiece for this new scheme is Pixel Point, an Island Created in Fortnite Creative designed by Coca-Cola and lifestyle and gaming organization PWR. To explain, Fortnite Creative is a separate mode within the game that permits users to design games and experiences that can be published and shared with other users. In this custom-built world, players will discover Coca-Cola Zero Sugar Byte in the metaverse.
“In the United States, on May 2, the product will be exclusively available to purchase in twin packs of 12.5-oz. slim cans online at www.coca-cola.com/creations.”
There is no information on what this new drink would taste like, but Coca-Cola describes it as “transcending the digital and physical worlds”.
This is the second product that the corporation has launched to attract Gen-Z customers.
“We wanted to create an innovative taste inspired by the playfulness of pixels, rooted in the experiences that gaming makes possible”, Oana Vlad, Sr. Director at Coca-cola, said. “Just as pixels power digital connection, Coca-Cola Zero Sugar Byte brings people together to share moments of Real Magic.”
Coca-Cola joins different companies that decided to jump on the metaverse bandwagon. Last month, Heineken offered the chance to “drink” the brand’s first virtual beer.
Other companies, not just beverage companies, made it into the metaverse. High-end brands Estée Lauder, Tommy Hilfiger, and Dolce & Gabbana participated in the first fashion week held inside the metaverse.
Source: New York Post