WHAT’S BEING CLAIMED:
- A Russian aluminum manufacturing company, Tatprof, has faced severe criticism for offering its female employees cash bonuses of 100 rubles ($2.50) to wear skirts or dresses to work.
- The campaign is part of Tatprof’s “femininity marathon” that started on May 27 and runs until June 30.
- “Many women automatically put on trousers, so we hope that [the campaign] will increase our ladies’ awareness, allowing them to feel their femininity and charm,” Tatprof’s press officer, Anastasia Kirillova, explained.
Tatprof, a Russian aluminum manufacturer has come under fire for their new campaign: a “femininity marathon.”
Female workers have been offered 100 rubles ($2.50) bonus for opting to wear makeup and a dress or skirt. But there is a condition, the women must send a picture of themselves to the company.
In addition, Tatprof also has a range of other appropriately “feminine” activities which include a dumpling making competition. The campaign, which started on May 27, will run until June 30.
The company also has competitions for its male staff like the pull-up contest it held last week.
Amid the criticism, Tatprof has defended their decision and thwarted all accusations of sexism by confirming that 60 female staff have already participated.
“Our team consists of 70 percent men,” Anastasia Kirillova, Tatprof’s press officer told Russian state-run news agency Sputnik. “This is a great way to rally a team!”
Kirillova added that it’s not about how the women look — it’s about how they feel.
“Many women automatically put on trousers, so we hope that [the campaign] will increase our ladies’ awareness, allowing them to feel their femininity and charm when they make the choice of wearing a skirt or dress,” the press officer said. “It is summer now, so the marathon came in handy.”
The brainchild came directly from the company’s male CEO, Sergei Rachkov.
Kirillova explained: “He really wants to maintain the female essence in every female employee of the company. So that young women do not have male haircuts, do not change into trousers, so that they engage themselves in handicraft, project all their warmth into raising children.”
Source: The Independent