Dior and Givenchy Will Produce Hand Sanitizers and Give To French Authorities For Free


  • Brands Dior and Givenchy are producing hand sanitizers to be given to the French authorities for free.
  • The move was made following the shortage of these important products in France because of the COVID-19 pandemic.
  • Both Dior and Givenchy are owned by the French luxury brand, LVMH which also owns Louis Vuitton.

Dior and Givenchy are going to produce hand sanitizers to be given to authorities in France for free; due to shortage brought by COVID-19 which is now a pandemic, according to the World Health Organization (WHO).

LVMH, who owns both brands, including Louis Vuitton, is going to utilize its perfume production lines at three factories to produce the hand sanitizers. This will then be distributed to French authorities, and hospitals as there is currently a “lack of product in France”, because of the rise in coronavirus cases in the country; with 4,500 cases reported, and 120 deaths.

Photo Credit: Wikipedia

The company has already started production on Monday, March 16 to allow ‘a greater number of people’ to ‘take the right action’ amidst the pandemic.

In a statement published by LVMH on Sunday, March 15, the company said, “LVMH will use the production lines of its perfume and cosmetic brands to produce large quantities of hydroalcoholic gels from Monday. These gels will be delivered free of charge to the health authorities.”

It added, “Through this initiative, LVMH intends to help address the risk of a lack of product in France and enable a greater number of people to continue to take the right action to protect themselves from the spread of the virus.”

Aside from the brands mentioned, LVMH also owns Tiffany & Co., Bvlgari, TAG Heuer, Moët Hennessy, and Guerlain, among others.

As of this writing, France has already closed some retails stores, cafes, and restaurants to curb the spread of the coronavirus around the country.

Source: Daily Mail

Leave a Reply

Your email address will not be published. Required fields are marked *