WHAT’S BEING CLAIMED:
- Dunkin’ Donuts announced Monday that it would be offering a breakfast sandwich made with Beyond Meat plant-based sausages across the U.S.
- The breakfast sandwich will be available in Dunkin’s 9,000 restaurants starting Nov. 6.
- Beyond Meat’s products are also sold in the frozen section of Whole Foods and some health food stores.
Dunkin’ Donuts announced Monday that it would be offering a breakfast sandwich made with Beyond Meat plant-based sausages across the U.S.
The decision was made after a test trial of the breakfast sausage sandwich was conducted in July at Dunkin’s Manhattan restaurants. Beyond Meat’s sausages proved to be a hit that the multinational donut/coffee company will now offer the Beyond Meat sandwich to all 9,000 Dunkin’ Donuts restaurants across the country starting Nov. 6.
Shares of the Los Angeles-based meat substitute maker climbed to over $112 a share after Dunkin’ announced the news on Monday morning. It settled closer to $110 a share during afternoon trading, or up less than 1% from its previous close of $109.99 a share on Friday.
Beyond Meat’s products are also sold in the frozen section of Whole Foods and some health food stores. The plant-based meat substitutes founder went public on May 2 at $25 with its stock peaking at $234 in July amid a race by fast-food companies to include plant-based substitute meat alternatives to their menus.
In April, Burger King had a test-trial of the Impossible Whopper at its St. Louis restaurant which turned out to be a success, making the sandwich available across the country for a limited time. Tim Hortons started offering several Beyond Meat sausage sandwiches in June at its almost 4,000 restaurants in Canada.
Last month, McDonald’s joined the bandwagon by offering vegetarian burgers as well, announcing that it was offering a sandwich named the PLC using Beyond Meat patties.
Dunkin’s 470-calorie sandwich has been available at all Manhattan stores since July 24 for $4.29.
Aspiring Manhattan writer Elaine Furst said she recently sampled the Beyond Meat breakfast sandwich at the She Media BlogHer Creators Summit in New York.
“I ate it cold and it was still good,” said Furst. “It tasted like the real thing. I’d have it again.”
Source: New York Post