WHAT’S BEING CLAIMED:
- Facebook is gearing up to take on TikTok with Instagram Reels’ global launch.
- This launch on a global scale comes as Tiktok is under pressure from governments over user data privacy.
- Reels enables users to share 15-second video clips and a number of other features similar to the existing video-sharing service.
Facebook updates offered services to snatch TikTok‘s userbase. The company is gearing up to launch Instagram Reels, which is a similar service that enables short-form video sharing. Facebook has scheduled the launch in the United States and more than 50 other countries.
Reels enables users to share 15-second video clips and remix audio from other people’s videos, similar to the existing video-sharing service. Also, this update is arranged to include a “Featured Reels” section for popular videos.
This launch on a global scale comes as the existing video-sharing social networking service is under pressure from governments over user data privacy. Tiktok is in operation under ByteDance, which is based in Beijing, China.
Facebook imitated a similar features and services from other popular social media platforms. These updates that appear copied from other applications online are common. Facebook copied Instagram stories from the photo and video-sharing social networking service, which copied a similar feature from Snapchat, a popular multimedia messaging app.
Instagram responded to questions about these app updates. “We are in a place where we have to be willing to acknowledge when someone did something awesome and try to learn from it,” CEO Adam Mosseri said in an interview earlier this year.
Today, TikTok provides services to more than 30 million active users in the country. This platform has become popular online, especially among teenagers. However, the tech company responsible for the platform is under continued pressure from businesses and governments.
The US government considers options about putting a ban on the social media app in question, over user privacy and sharing data allegations. The company denies these accusations of sharing data with the Chinese government.
The Committee on Foreign Investment in the United States (CFIUS) started an investigation into the tech company that manages the social media platform, with conclusions that indicate that there is a breach in user data privacy.