WHAT’S BEING CLAIMED:
- Facebook Watch, the social media platform’s video-streaming service will be available worldwide.
- Following its initial launch in August 2017 in the United States, it currently boasts over 50 million monthly viewers.
- Facebook says that the total time spent on viewing videos on Watch has risen fourteen-fold since the start of the year.
Facebook Watch, the social network’s home to original video content, is going global. Over the past year, Facebook has continued adding social features including Watch Parties and Premiers, which are its interactive viewing experiences.
Another feature such as Confetti, is built on game show platforms that involve audience participation. Users can also save videos for later viewing and customize video feeds from the FB pages that they follow.
In its push to extend the service internationally, FB introduces the latest feature “Ad Breaks” to publishers as long as they meet certain metrics. Aside from other qualifying criteria, the publishers must:
- create 3- minute videos;
- have attracted over 30,000 1-minute views over the past two months;
- have 10,000 or more Facebook followers;
- located in a supported country, or where an ad break service is available.
The list of supported countries includes U.S., U.K., Ireland, Australia, and New Zealand. Next month, the list will extend to Argentina, Belgium, Bolivia, Chile, Colombia, Denmark, The Dominican Republic, Ecuador, El Salvador, France, Germany, Guatemala, Honduras, Mexico, Netherlands, Norway, Peru, Portugal, Spain, Sweden, and Thailand, with supporting English and other local languages. A third wave of countries will follow together with other foreign languages.
Creator Studio is another of the social network’s newest features that will be launched globally. This feature has the ability to search their entire content library to review post-level details as well as manage interactions across Pages, FB messages, comments and Instagram. Tools can utilize Ad Breaks to view payments and publish videos. An additional metric for audience retention to allow publishers to produce better program content will also be featured in Creator Studio.
Facebook Watch is often portrayed as a rival to Google’s YouTube, but Facebook isn’t the only one making a play for You Tube’s producers, some have already started using Amazon’s Twitch. The company was reportedly pursuing creators to its game-streaming site by offering deals.
In an announcement, the company stated that “Our goal is to provide publishers and creators with the tools they need to build a business on Facebook. Facebook’s Fostering an active, engaged community and sharing longer content that viewers seek out and regularly come back to, are key to finding success.”
Source: Tech Crunch