Investing in LEGO sets more profitable than gold, study finds

HERE’S THE SCOOP:

  • HSE University economists found that unusual investment methods, like collecting toys, can yield high returns.
  • The researchers said that secondary market prices of retired LEGO sets grow 11% annually — faster than gold, stocks, and bonds.
  • Their paper was published in the Research in International Business and Finance journal.

Researchers say that collecting toys might be the key to a healthy investment portfolio.

Economists at the Higher School of Economics in Russia found that unusual investment methods, such as collecting toys, can yield high returns.

For example, secondary market prices of retired LEGO sets grow 11% annually, which is faster than gold, stocks, and bonds.

In addition to being more fun, the value of toys isn’t connected to the stock market. This means that toys would hold their value even during a recession.

“We are used to thinking that people buy such items as jewelry, antiques, or artworks as an investment,” said Victoria Dobrynskaya, associate professor of economic sciences at HSE University.

“However, there are other options, such as collectible toys. Tens of thousands of deals are made on the secondary LEGO market. Even taking into account the small prices of most sets, this is a huge market that is not well-known by traditional investors.”

However, you shouldn’t invest in LEGO sets if you’re looking to make a quick buck. The researchers noted that a LEGO set’s value is only worth the effort if kept for more than three years.


Source: Science Direct

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