Lawsuit alleges Buffalo Wild Wings misled customers with “boneless wings” label [Video]

WHAT YOU NEED TO KNOW!

• A man in the US is suing Buffalo Wild Wings for “false and deceptive marketing” claiming their “boneless wings” are actually just chicken nuggets.
• The lawsuit aims to represent an estimated “thousands” of consumers around the country who, like the plaintiff, purchased the chain’s “boneless wings” at one of the chain’s more than 1,200 locations.
• The defendants named in the suit include Buffalo Wild Wings and parent company Inspire Brands.

A man in the US has filed a lawsuit against Buffalo Wild Wings, alleging that their “boneless wings” are actually just chicken nuggets. Aimen Halim claims that the restaurant chain’s description of their product is “false and deceptive marketing,” and that customers have been misled into paying more for them than they would have for chicken nuggets.

Halim’s lawsuit aims to represent thousands of consumers who, like him, have purchased the “boneless wings” at one of the chain’s more than 1,200 locations across the country.

The lawsuit notes that other companies, such as Domino’s Pizza and Papa John’s, offer similar products without calling them “wings.” Halim is seeking “damages, injunctive relief, restitution, declaratory relief, and all other remedies the Court deems appropriate,” but the filing does not specify an exact monetary amount.

The defendants named in the suit include Buffalo Wild Wings and parent company Inspire Brands.

In response to the lawsuit, a representative for the companies pointed to a tweet from the official Buffalo Wild Wings account, which stated: “Our boneless wings are all white meat chicken. Our hamburgers contain no ham. Our buffalo wings are 0% buffalo.” The lawsuit is still ongoing, and it remains to be seen how it will be resolved.

Source: news.sky.com