WHAT’S BEING CLAIMED:
- McDonald’s changes their logo, promoting social distancing as the coronavirus pandemic hit the global community.
- McDonald’s limits services offered to drive-thrus, carryout and food deliveries, and implements strict security measures to ensure the safety of both its consumers and employees.
- The public remains skeptical over safety measures put in place and whether these separated arches are more than a publicity stunt.
Restaurants take a hit from the ongoing global coronavirus pandemic that had costumers take shelter inside their homes, limiting food businesses to deliveries or take-outs to adapt to the changing guidelines from governments and health officials in recent weeks.
McDonald’s launches a global campaign to remind customers and employees to play their part in this fight against coronavirus by practicing social distancing. The company separated the signature golden arches in its logo across McDonald’s social media platforms.
McDonald’s Brazil joined the campaign last week, followed by McDonald’s India on Monday, posting on Instagram, “A little distance goes a long way! Stay home, stay safe. #SocialDistancing #StaySafe.”
McDonald’s now limits its services offered in countries affected by the ongoing COVID-19 outbreak. Physical stores across Brazil and the United States remain operational but limited to drive-thrus, takeouts or delivery services.
McDonald’s in New York City and Los Angeles offer only drive-thrus, carryout, and delivery services now that residents follow city ordinances to stay inside their houses and limit non-essential activities.
Company CEO Paul Pomroy suspended operations completely in McDonald’s restaurants in the United Kingdom and Ireland on Monday due to the increasing difficulty in maintaining safe social distancing between its employees, even with services limited to drive-thrus and to-go orders.
The company promises continued services for people by implementing enhanced safety measures. McDonald’s also says that company employees are encouraged to wash their hands more frequently and that improved interior cleaning measures are implemented.
McDonald’s USA released a statement Monday, “Our customers, employees, and communities are counting on us now more than ever to provide them the meaningful support, delicious food and good paying jobs,”
McDonald’s is lauded for the continued employment and the two-week paid sick leave the company has promised to employees affected by COVID-19. There are, however, growing concerns on social media as to whether there is the truth behind the implemented security measures for both customers and employees. Said concern transpired from snubbed questions that elaborate guidelines regarding social distancing its employees should follow.
McDonald’s has transformed its logo for a cause before that prompted mixed reactions. International Women’s Day 2018, the arches made headlines after they were inverted to resemble a “W” instead of the famous “M”, but made no pledges or new support to groups that actually help women or promote women’s rights.
This now leaves the public wondering if these separated arches are more than a publicity stunt.