WHAT’S BEING CLAIMED:
- A McDonald’s franchise in Florida is paying applicants $50 if they show up for a job interview.
- According to the franchisee, it has been hard to fill in job vacancies since the pandemic.
- Experts say that the worker shortage may be due to fear of the pandemic, and the increased unemployment benefits provided by the government.
A McDonald’s in Florida is offering $50 to applicants who will show up for a job interview, but it’s still not enticing potential workers.
Blake Casper, who owns the McDonald’s franchise, told Insider that the idea came from the general manager and supervisor after he told them to “do whatever you need to do” to hire workers. Casper, who owns 60 McDonald’s restaurants in the Tampa, Florida area, said hiring workers hasn’t been this difficult since the late ’90s.
According to Casper, business is good for McDonald’s, thanks to the success of the recently-launched chicken sandwich. He also said customers are spending more freely post-stimulus check.
Still, the $50 incentive has not lured many applicants. Casper said he has found more success with referral programs, signing bonuses, and text message applications. In the past week, his restaurants hired 115 new workers.
The employment gap is also forcing franchisees to increase employee wages. According to Casper, he is considering raising starting wages from $12 to $13 to attract more employees. “You can make more money on unemployment — and so, we’ve got to be at least above that,” he explained.
In a survey by the National Federation of Independent Business last March, it was found that 42% of small business owners had job openings that they could not fill.
Another McDonald’s franchisee said they are struggling to get people.
According to some experts, these restaurants have had difficulty hiring workers even before the pandemic.
In an interview with Insider, Credit Suisse analyst Lauren Silberman said workers now have more options than in the past, with retailers offering $15 per hour as starting wage, and gigs that offer more flexibility.
Siberman thinks the pandemic may be preventing people from applying to restaurant jobs, where they are on the frontline.
According to McDonald’s, locations across the US are hiring, and recruitment usually ramps up in preparation for summer. The company recently hosted a webcast discussing best practices in staffing.
The worker shortage has led some McDonald’s franchisees and other food chains to postpone reopening their indoor dining rooms, which closed due to the pandemic.
John Motta, a Dunkin’ franchisee who serves as chairman of the Coalition of Franchisee Association, said the pandemic of 2021 is the worker shortage.