WHAT’S BEING CLAIMED:
- Pedestrians on downtown Tokyo on Saturday were captivated by a giant cat that had been napping and peering down over one of the city’s busiest railway stations
- The 3D ‘Catzilla’ is Shinjuku’s latest high-tech billboard.
- The hyper-realistic cat comes to life on a 1,664-square-foot curved LED screen, airing between 7 a.m. and 1 a.m. local time.
A gigantic 3D cat has appeared on a billboard in Tokyo, mesmerizing pedestrians at one of the Japanese megacity’s busiest railway stations.
“We all felt warmth the moment the cat appeared on-screen,” said one onlooker of the hyperrealistic “Catzilla” attraction.
The giant cat appears on a 1,664-square-foot curved 4K LED screen on the side of a building that overlooks the Shinjuku train station. The 4K-resolution display shows the massive cat walking and napping around high above the Japanese capital as bypassers hear it meows.
According to Reuters report, the billboard was the idea of local business owners who wished to develop a ‘mascot’ to boost morale as Tokyo faces a second wave of COVID-19 wave.
It is not promoting any product or service and is just on display to please crowds.
The calico cat, the breed which is the official symbol of good fortune in Japan, changes its behavior throughout the day. The 3D cat begins its day by getting startled awake at 7 a.m., and by the afternoon it can be seen standing up and meowing at passersby below. Come evening, the Shinjuku cat lies down and falls asleep until it disappears around 8 p.m. Its routine starts again the next day.
Though the billboard display doesn’t officially launch until July 12, test runs have been taking place since last month.
For those who cannot see the adorable ‘cat’ in person, one of the companies behind the display, Cross Space, has started live-streaming a view of the billboard via YouTube. In a press release, the company said that the 3D effect can be diminished depending on the viewing angle.
Source: New York Post