WHAT’S BEING CLAIMED:
- Netflix is begging people to stop doing the #BirdBoxChallenge, the newest challenge craze going viral on the internet before someone gets seriously hurt.
- People are recording themselves running, walking and going downstairs while blindfolded trying to be Sandra Bullock’s character.
- On Dec. 28, the company announced that “Bird Box” had been streamed by more than 45 million accounts in the first week of its release, making it the most streamed Netflix movie.
Netflix is obviously thrilled with the millions of people streaming its hit original movie “Bird Box” starring Sandra Bullock. But the company is not so thrilled about people doing the #BirdBoxChallenge — the latest challenge craze on the internet right now.
People are trying to be Bullock’s character in the movie, recording themselves running, walking and doing other stuff, even going to work, while blindfolded as part of the ill-advised #BirdBoxChallenge.
Bullock plays the role of a mother to Boy and Girl, no names. She is protecting the two children from an unseen creature that, if they look at it, makes people kill themselves.
In the movie, she tells the two children not to remove their blindfolds or they will die. There’s a movie scene where they are navigating a river in a rowboat with all of them blindfolded.
Last week, Netflix begged people to stop with the “Bird Box” challenge before they get hurt. Videos being shared on social media show people smacking into walls and other dangerous behavior while their eyes are covered.
There’s also a video of a blindfolded toddler bumping into a wall and a man who looks like driving and covering his eyes with a beanie hat.
“Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE,” Netflix tweeted.
“We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.”
On Dec. 28, Netflix announced that “Bird Box” had been streamed by over 45 million accounts in the first seven days after it was released, making a record as the most-streamed Netflix movie.
Previous harmful “challenge” craze on the internet include ingesting heaps of cinnamon in the cinnamon challenge, eating laundry detergent in the Tide pod challenge, rubbing erasers on skin in the eraser challenge and spraying aerosol deodorant on the skin in the deodorant challenge.