WHAT’S BEING CLAIMED:
- Squid Game, a dystopian Korean series recently released on Netflix, showcases a deadly competition pitting desperate people against each other in children’s games.
- Netflix co-CEO Ted Sarandos predicts that the show might be their most popular non-English show, if not the biggest show ever.
- Squid Game was released on Sept. 17, which means it still has about two weeks of viewership before its official popularity ranking is released.
Netflix co-CEO Ted Sarandos said on Monday that the recently released Korean thriller series “Squid Game” has “a very good chance” of becoming the most popular show on the platform.
Speaking at the Code conference in Los Angeles, the platform’s head of content said that “Squid Game will definitely be our biggest non-English language show in the world, for sure,” if not their “biggest show ever.”
Sarandos added that the show is currently No. 1 everywhere in the world, but did not specify another metric. Netflix traditionally ranks the popularity of its originals by how many people watch a title in the first 28 days of release for at least two minutes.
Currently, Netflix’s most popular series is Bridgerton, a racy Regency-era drama released late in 2020. The platform’s most-watched non-English language series, meanwhile, is Lupin, a French heist series that is also the No. 2 most-watched series.
Netflix released its top 10 original shows and movies on Monday. But since Squid Game was just released on Sept. 17, it still has about two weeks of viewership before its official metric is recorded.
The platform had previously kept its viewership numbers secret, but has been more open about it in recent years — perhaps to help with promotion and talent recruitment. Netflix also added a top-trending ranking to its platform so that viewers can see the most popular titles in their country.
Critics have pointed out that their audience stats are unverified, unsupported, and disclosed without much accountability, however.
Sarandos said at Monday’s conference, “We’re trying to be more transparent with the market, with the talent, with everybody.”
Squid Game is currently streaming on Netflix. You can watch the official trailer for the show below (Warning: graphic violence).