Netflix now offers free online streaming of movies and TV series

WHAT’S BEING CLAIMED:

  • The Netflix company has launched a free-streaming landing page that offers several original series and movies.
  • The sampling’s objective was to gain more viewers that would eventually subscribe.
  • Other entertainment providers like HBO and Showtime have also used ‘free sampling’ of shows for many years.

Even without an account, viewers around the globe can now stream several Netflix’s original series and movies for free.

Netflix, a US-based media service provider and a global online entertainment platform, launched a “Watch Free” site, that aims to earn new customers. Each free film title displays a story teaser. Netflix prompts watchers to sign up for an account as part of the end credits.

“Visit netflix.com/watch-free to get a peek at the type of entertainment you can expect from us by watching the first episode of some of our most popular shows,” Netflix wrote on its site.

Complimentary movies available for watching include Sandra Bullock thriller “Bird Box;” Adam Sandler and Jennifer Aniston’s comedy “Murder Mystery;” DreamWorks Animation’s “The Boss Baby: Back in Business;” and Oscar-nominated film “The Two Popes” starring Jonathan Pryce and Anthony Hopkins.

For TV series, Netflix grants a few titles, though only the first episodes are available for free streaming. These include “Stranger Things,” “Love Is Blind,” Jane Fonda and Lily Tomlin’s “Grace and Frankie,” “Elite,” “Our Planet,” and “When They See Us,” by Ava DuVernay.

Netflix notes on its free-streaming page: “The selection may change from time to time, so watch now!”

The free titles can only be watched via computer or on an Android device, Apple iOS browsers are not included. It cannot be streamed via TV.

“We’re looking at different marketing promotions to attract new members and give them a great Netflix experience,” a person from Netflix said in a statement.

After making an initial sampling activity earlier this year, Netflix went into a grander activity with the new free-streaming site on its page. The company also offered 10 documentary films and series available on YouTube for free last April, as a source of information branding among students and teachers for their online education.

The “sampling” marketing activity was also used by premium pay-TV networks such as HBO and Showtime for many years already. Since the coronavirus pandemic, these providers also employed the use of free trials and content with the objective of gaining more paying subscribers. 

New-Zealand based blog OnlyTech was the first to report Netflix’s free-streaming scheme.

Source: Variety.com

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