WHAT’S BEING CLAIMED:
- After removing Nike merchandise off his store shelves this past fall in protest of the brand’s marketing campaign with former 49ers quarterback Colin Kaepernick, a sports store in Colorado is out of business.
- Having operated the store for 21 years, owner Stephen Martin, 64, still feels good about leaving while not putting profit over principle.
- Although the Nike boycott is a major reason why his business is going down, another reason is due to the competition they are facing from online sales.
A Colorado sports apparel store owner’s decision to boycott Nike products to protest the brand’s support of Colin Kaepernick proved to be a financial death blow as his business is closing down.
Following Nike’s launching of a marketing campaign – “Believe in something, even if it means sacrificing everything,” with the former 49ers quarterback, Colorado Spring’s Prime Time Sports owner Stephen Martin removed all Nike gear off his shelves this past fall.
He acknowledged that taking the goods off the shelves could hurt his business like “being a sports store and not having Nike jerseys, is kind of like being a gas station without gas,” Martin, 64, told NBC News on Thursday.
“For 21 years, this was my baby. Now, I feel like I’m leaving under a cloud of darkness. But I feel good inside, that I didn’t put profit over principle. That’s what makes it easier to live with,” he added.
Deciding on Sunday that his business couldn’t go on anymore, he started marking down all goods estimating that it will take four weeks to wind up all affairs of the business.
Martin also said that due to the internet, his business was already headed for the sidelines. Referring to the Nike boycott’s effect on the business closure, Martin said it was a “big part of it” but it’s “not all of it.” He admitted to facing pressures from online sales as a brick-and-mortar business.
Despite the boycott, the business experienced amazingly spiked sales last November and December. It was only later that Martin learned that it’s because his nearest competitors have all closed down.
Kaepernick took a knee during the national anthem protesting racism against African-Americans during the 2016 NFL season. He was joined by other players, earning backlash from critics who believed they were disrespecting America.
Source: NBC News