WHAT’S BEING CLAIMED:
- Paramount will be offering films like “Mission: Impossible 7” and “A Quiet Place Part II” on their new streaming service after just 45 days in theaters.
- The usual theatrical window for films is 90 days before studios can make them available for home theaters.
- Several studios, including Universal and Warner Bros., are making amendments to their films’ theatrical windows due to the pandemic.
“Mission: Impossible 7,” “A Quiet Place Part II,” and more will premiere in theaters as planned, however viewers will be able to stream the movies sooner than expected.
After just 45 days of being exclusively for the big screen, the films will be available on the studio’s streaming service Paramount Plus. The news was announced Wednesday during ViacomCBS’ investor day. Paramount Plus is a rebrand and expansion of CBS All Access and will launch on March 4. Paramount will have to compete with a handful of running streaming services like Netflix, HBO Max, Disney Plus, Hulu, and Apple TV. Paramount Plus will offer subscribers a library of over 2,500 films, along with new releases.
Movies usually screened exclusively in theaters for 90 days before studios could offer them on home entertainment. But when the pandemic caused cinemas to close for a year, the traditional ways of doing business had to be adjusted.
It’s not just Paramount amending their standard theatrical window, Warner Bros. will release its entire theatrical slate for 2021 on HBO max on the same day the movies premiere in theaters. On the other hand, Universal will offer its films after just 17 days in theaters on premium video-on-demand platforms.
Paramount studio chief Jim Gianopulos reaffirmed their theatrical release amendment during their Wednesday presentation. The company will be opting for a 30-day theatrical window for most of their films, however, major titles like “Top Gun: Maverick” will have 45 days.