WHAT’S BEING CLAIMED:
- Pizza Hut launched its line of branded, streetwear collection on PizzaHutShop.com on Tuesday.
- The restaurant chain joined other food chains like Popeye’s and Dunkin’ Donuts in selling branded merchandise.
- Pizza Hut’s ‘Tastewear’ line is inspired by the restaurant’s red roof, checkered tablecloths and Tiffany-style lamps.
Pizza Hut unveiled its line of branded, wearable apparel on Tuesday.
The Italian American cuisine-inspired restaurant chain launched “Pizza Hut Tastewear” on its website, PizzaHutShop.com. The limited-edition items are inspired by the restaurant’s red roof, and checkered tablecloths, and Tiffany-style lamps.
Items for sale include a seemingly Dapper Dan-inspired monogrammed tracksuit ($99.99), slides ($24.99), a pepperoni slice chain necklace ($19.99), a T-shirt ($15.99), and a set of four red cups ($9.99).
The entire collection is inspired by the attire actor and comedian Craig Robinson sports as the face of the latest Pizza Hut advertising campaign, including classic features of original dine-in restaurants, like the tabletop arcade games and Tiffany-style lamps.
The Plano, Texas-headquartered company said the merchandise line was created in response to pizza lovers’ demand. It follows the success of other food brands’ foray into limited edition fashion collections.
Last year, Popeyes started selling hoodies that appeared to be dusted with powdered sugar in tandem with the launch of its chocolate beignet line. Earlier in 2020, the chicken chain launched a clothing line inspired by Beyoncé’s Ivy Park fashion collection.
In celebration of the 50th anniversary of Fruity Pebbles cereal, the Post company teamed up with Love Your Melon for a collection of multicolored apparel inspired by the beloved brand on National Cereal Day (March 7).
And just last week, Budweiser announced it was paying homage to The Notorious B.I.G. with a line of wearable collectibles in tandem with the release of its specially designed Tall Boy cans emblazoned with the late rapper’s image.
“We’re so excited to give our biggest fans a chance to show off their pizza love through fun, trending streetwear-inspired pieces that are still classically Pizza Hut,” Pizza Hut marketing chief Lindsay Morgan said. “From the bejeweled pepperoni chain to the classic red cups, our team thoughtfully crafted the details to give fans nationwide a fresh way to show off their Pizza Hut love.”
Source: NY Daily News