WHAT’S BEING CLAIMED:
- South Korean multinational company Samsung Electronics unveiled a new type of television aimed to capture the Millennial generation.
- The tech giant launched ‘The Sero’— a 43-inch Television that can be utilized both horizontally, like regular TVs, as well as vertically.
- According to Samsung, the product was inspired by the fact that “most of the mobile contents are in the vertical form.”
Samsung Electronics has unveiled a new product — a vertical type of television aimed to fit content filmed on mobile phones.
Called “The Sero,” the 43-inch TV can be looked at both horizontally, just like regular TVs, as well as vertically.
The Asian tech giant said it “analyzed the characteristics of the Millennial generation” in an attempt to introduce a television set that will attract the younger earning generation, according to a Google Translate version of the company’s public statement.
The Google translated version of the press release reads: “This is based on the fact that most of the mobile contents are in the vertical form, and it is possible to synchronize the screen of the mobile device and the vertical screen by executing the simple mirroring function based on the NFC (short-range wireless communication) Games, videos, and so on.”
Included in the statement is a message from the president of Samsung’s video display business, Han Jong-hee.
“Samsung Electronics has been continuously introducing innovative products that define TV as an industry leader for years,” said Jong-hee. “From now on, I will open the era. ”
Instagram photos or YouTube videos, among many social media contents, are viewed vertically, that’s why Samsung thought of the idea of creating the Sero TV, which takes advantage of NFC compatibility on most smartphones.
The tech company then integrated it with a “simple mirroring function” to transfer smartphone videos on a much bigger screen.
Additionally, the Sero TV will have an ambient mode, as well as Samsung’s artificial intelligent Bixby assistant built into the set, according to Fox News.
Set for release at the end of May in South Korea, the Samsung Sero will cost 1.89 million Korean won or US$1,600.
It’s not yet clear if the Sero TV will be released beyond Samsung’s home country.
Source: Fox News