WHAT’S BEING CLAIMED:
- Spotify announced Wednesday that they are now offering curated Pet Playlists, which is available not only for cat and dog owners but even to iguanas, hamsters and birds.
- The music-streaming service offers a 30-song list, whether your pet likes techno or soothing classical music.
- According to Spotify’s online survey of 5,000 music-streaming pet lovers in the US, UK, Australia, Italy and Spain, 46 percent of pet owners “feel that music is a stress reliever for their furry friends,” while 69 percent sing to their pet and 57 percent dance with them.
Spotify can now generate playlists for your pets, with a new tool that claims to customize mixtapes to a critters’ species and personality traits.
The music-streaming service announced the feature Wednesday, noting that 71 percent of pet owners already play music for their pets.
The “Pet Playlists” tool allows users to choose between dog, cat, iguana, hamster and bird, then tell the platform how energetic or friendly their animal is to help Spotify “pick the playlist vibe,” the company says.
For instance, a playlist curated for a relaxed, curious and shy cat spits out 30 tracks including The Cure’s “All Cats Are Grey” and “Never Run Away” by lo-fi singer-songwriter Kurt Vile.
Spotify has also launched a podcast called “My Dog’s Favorite Podcast” that’s meant to soothe pups when their owners leave the house.
While ambient music takes up most of each five-hour episode, the show begins with a British-accented narrator reassuring its doggy listeners.
“I know you are going to have such a relaxing and enjoyable time right here,” actress Jessica Raine, known for her role on the drama series “Call the Midwife,” says in one episode. “And I’m already looking forward to getting back home and giving you a big cuddle.”
In the other episode, “Game of Thrones” actor Ralph Ineson slowly repeats words such as “serendipity” and “mellifluous” while soothing tunes play in the background.
The animal-focused playlists could prove popular among the eight in 10 pet owners who believe their animals like music, according to Spotify’s online survey of 5,000 music-streaming pet lovers in the US, UK, Australia, Italy and Spain.
The survey also found that 46 percent of pet owners “feel that music is a stress reliever for their furry friends,” while 69 percent sing to their animal and 57 percent dance with them, the company said.
Source: New York Post