WHAT’S BEING CLAIMED:
- Subway will be introducing an overhauled menu on July 13, featuring 11 new and improved ingredients, six new sandwiches, and four improved sandwiches.
- Despite the overhaul, they maintained that they will not make any changes to its controversial tuna sandwich.
- Their tuna sandwiches have been under fire after a lawsuit alleged that it did not contain real tuna.
Subway will be introducing new ingredients and sandwiches to its menu this month, but will still be keeping its controversial tuna offering.
Playing off its slogan “Eat Fresh”, the overhauled menu will be called “Eat Fresh Refresh”. According to a press release, the sandwich chain will be adding over 20 menu changes and “improvements to almost every core menu item” to all US locations on July 13.
There are no details yet on every change, but Subway noted that they will introduce new and improved bread, sauces, and proteins. Among these are two new bread options that have been in development for over two years: Artisan Italian and Hearty Multigrain. New protein offerings will include deli-style sliced ham and turkey, smashed avocado, and fresh mozzarella. Parmesan vinaigrette will also join the list of dressings.
The restaurant will be offering 11 new and improved ingredients, six new sandwiches, four improved sandwiches, and a new digital ordering experience.
Over the past year, the pandemic has led to the closure of many of its locations — more than any other large US chain in 2020. They ended the period with a 6.6% loss after losing 1,557 stores. Now, their executives are looking to grow sales.
“People were really crying out for food innovation,” CEO John Chidsey said. “There hadn’t really been a whole lot of food innovation, and where there had, it had kind of been chasing the shiny object, like Popeyes’ chicken sandwich is going to save the brand.”
Despite the introduction of new offerings and improved ingredients, Subway insisted that it will not make any changes to its tuna.
The sandwich chain was sued in January over its allegedly mislabeled tuna. The New York Times also reported that lab tests did not find “amplifiable tuna DNA” in any of the tuna sandwiches from three different Subway locations.
Subway contested NYT‘s method as unreliable, however. They insisted that the restaurants serve “100% wild-caught, cooked tuna” mixed with mayonnaise. The sandwich chain also said that its tuna sandwiches are one of its most popular offerings.