Threads: The new messaging app to be launched by Instagram to compete against Snapchat


  • A new messaging app called Threads is being developed by Facebook as a companion messenger app to Instagram.
  • The app is designed to allow constant, intimate interactions between users and their closest friends — much like Snapchat.
  • Facebook and Instagram are now counting on Threads to compete against Snapchat’s strong engagement among younger users.

A new competitor to Snapchat might emerge in the form of a new messaging app called Threads. The app, which is being developed by Facebook, is designed to promote constant, intimate sharing between users and their closest friends.

Threads is designed as Instagram’s companion messenger app. According to a screenshot review from The Verge, it has the usual text, photo, and video messaging system that uses Instagram’s creative tools. The app is designed for sharing with your “close friends” list on Instagram.

Threads will regularly update your status when automatic sharing is turned on. This allows your friends to see your real-time location, speed, battery life, and more.

Currently, though, Threads does not display your real-time location yet. Sources say that it instead shows information like a friend is “on the move.”

Manual status updates are also available.

Statuses appear in the main feed along with messages from friends, with a green dot indicating who is currently active. A story posted by a friend can also be viewed from inside Threads.

The app is currently being tested internally at Facebook.

Earlier this year, Instagram employees who work on messaging were moved to the Facebook Messenger team in an effort to consolidate the parent company and its prized acquisition.

Instagram had a previous standalone messaging app, called Direct, which it had been developing since late 2017. But it was discontinued in May. According to executives, the beta testers were frustrated with having to switch between Instagram and a second app in order to send a message.

Nevertheless, the company remained interested in developing new messaging experiences.

A messaging app that caters for more intimate interactions might be more popular — as proved by Snapchat. The average Snapchat user reportedly spends more time inside the app than the average Instagram user does.

Facebook and Instagram are now counting on Threads to compete against Snapchat’s strong engagement among younger users.

The launch date for Threads is still unclear. It’s also possible that Facebook might end development before opening it to the general public, as it did with Direct.

Facebook CEO Mark Zuckerberg had mentioned back in March that he envisions private messaging as the future of the company. We have yet to see if Threads could make that vision a reality.


Source: The Verge

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