WHAT’S BEING CLAIMED:
- Volkswagen revealed on Tuesday that its announcement to shift to the brand name Voltswagen was only a joke.
- The real deal of the press release was to promote the company’s move towards launching electric vehicles.
- The company has been beefing up its efforts to boost its sales on electronic mobility.
In a press release on Tuesday, Volkswagen announced that renaming its brand to ‘Voltswagen’ was only a joke prematurely meant for April Fools’ day.
When CNBC reported the brand renaming on Monday, the company quickly took down the announcement off its website. The announcement was actually made to highlight the automaker’s development of electric vehicles.
An insider confirmed the announcement to New York Post, saying that the renaming initiative was a “public declaration of the company’s future-forward investment in e-mobility.”
On midday Tuesday, VW officials in Wolfsburg, Germany told the Wall Street Journal that the press release was a marketing prank in a bid to boost awareness of the ID.4, the company’s first all-electric sport utility vehicle. The ID.4 is on sale in the US this month.
“Volkswagen of America will not be changing its name to Voltswagen,” a company representative confirmed to the outlet on Tuesday. “The renaming was designed to be an announcement in the spirit of April Fool’s Day, highlighting the launch of the all-electric ID.4 SUV and signaling our commitment to bringing electric mobility to all. We will provide additional updates on this matter soon.”
When The Post reached out to verify the legitimacy of the initial report from CNBC on Monday, the VW’s German office directed the question to its US counterpart, which did not provide a response.
After being taken down by the company’s US media relations site on Monday, the press release was again reposted on Tuesday without the headquarters’ backing.
VK president and CEO of America Scott Keogh was quoted in the release, saying: “We might be changing out our K for a T, but what we aren’t changing is this brand’s commitment to making best-in-class vehicles for drivers and people everywhere.”
On Tuesday, Keogh tweeted the company’s move to change their name amid the confusion that occurred in the previous day.
The company has been amplifying its efforts in the electric car industry. This month, the German-automaker hosted a “Power Day” to showcase its newest innovations on electric mobility.
Source: New York Post