WHAT’S BEING CLAIMED:
- Waitrose released a product featuring three chocolate ducklings, the dark brown one labeled “Ugly.”
- A customer took a picture of it and shared it on Twitter, commenting that it was “racist.”
- Waitrose pulled the product from its shelves and online store, redesigning the packaging before it was put back on sale.
Waitrose, a British supermarket chain, released an £8 ($10.45) trio of chocolate ducklings for Easter. However, they had to pull the product from their shelves after a customer snapped a picture of the trio and posted it on Twitter. The post commented that the labels were racist. Among the three ducklings, the milk chocolate and white chocolate ones were named “Crispy” and “Fluffy”. The third duck, which was made of dark chocolate, was labeled “Ugly”.
“Overheard women saying “this is not right”, I agree, doesn’t look good at all. Thousands of other options… why #ugly?????”
Waitrose apologized for the name choice and temporarily withdrew the product from their stores while their packaging underwent some redesigning. Now, the trio of ducklings is back on sale in their stores and online, absent the labels that were on the front of the package.
A lot of Twitter users were angered by the decision, commenting that the supermarket gave in to excessive political correctness.
A spokesman from Waitrose said, ‘We are very sorry for any upset caused by the name of this product, it was absolutely not our intention to cause any offense.”
Some believe that perhaps the names for the ducklings were inspired by the children’s story “The Ugly Duckling”. The fairy tale piece by Hans Christian Andersen tells of a brown duckling who is taunted for his “stubby and brown” feathers and is labeled as “ugly”. The duckling later grows and finds out that he isn’t a duck at all, but actually a beautiful swan.
Source: Daily Mail