WHAT’S BEING CLAIMED:
- New research shows that watching videos of cute animals can reduce stress and anxiety levels by almost half.
- The study showed that participants’ heart rates and blood pressure levels fell significantly while watching footage of adorable quokkas.
- It turns out that all that time spent watching cute animal videos has benefited our mental health!
If you find yourself feeling guilty for whiling away the time just watching videos of cute animals, there’s no need to fret.
It turns out that most people’s favorite pastime can significantly lower stress and anxiety levels!
According to a collaborative survey done by the University of Leeds and Tourism Western Australia, watching cute animal videos can reduce anxiety levels by almost half.
The study involved 19 participants who watched videos of the adorable quokka — a famously photogenic marsupial in Western Australia — for 30 minutes.
Researchers measured the participants’ heart rates and blood pressure levels before and after watching the videos. Both vitals significantly decreased while they were watching footage of the cute animals!
Study researcher Dr. Andrea Utley explained, “Throughout the course of the session, heart rates and blood pressure fell across all individuals to a level that would be considered healthy and indicative of limited stress or anxiety.”
According to a report from the Daily Mail, a clinical psychological analysis revealed that the activity reduced anxiety levels by 35% on average, and by nearly half in some cases.
Utley noted that the participants were particularly stressed before the video watching session. The majority were students about to take an exam after the activity, while the rest were employees who were feeling stressed at work.
Utley stated, “It was clear that students were anxious ahead of their exams, with heart rates and blood pressure for most participants mildly elevated before our session took place.”
The study was done in time for Tourism Western Australia’s and Singapore Airlines’ test launch for their new online venture, Quokka TV.
Quokka TV recently shared a YouTube video showcasing the adorable marsupials, with the caption: “At a time when mental health is on the agenda more than ever before, new university research has suggested that simply watching videos of Western Australia’s quokkas has a positive impact on mental wellbeing and can reduce stress.”
“We have always been believers in the idea that a few minutes in the company of a quokka in their natural habitat is time well spent, but now it’s official: These adorable animals are good for both body and mind,” they added. “Just one more reason to visit the wonderful landscapes of Western Australia when the time is right.”
Now that’s good marketing! Still, it helps everyone to know that we’re only one click away from relieving stress and anxiety!
Source: New York Post