Despite The Pandemic, 2020 Was Tinder’s Busiest Year

WHAT’S BEING CLAIMED:

  • Despite the COVID-19 pandemic, 2020 was Tinder’s busiest year ever. 
  • On March 29, 2020, the app’s Swipe activity reached 3 billion on a single day. 
  • The app also features a special badge for people who want to share their vaccination status. 

During the COVID-19 pandemic when many social activities were put on hold, many Americans turned to dating apps in search of their special someone. 

In fact, Tinder said 2020 was its busiest year ever.

The company told People: “Tinder’s engagement and activity grew significantly throughout 2020 with 11% more Swipes and 42% more matches per member.”

Early last year, many dating apps have already seen the trend of American singles needing companionship despite safety concerns and lockdowns. 

According to a Tinder spokesperson, the app’s Swipe activity broke 3 billion in a single day on March 29, 2020. It then broke that record 130 more times in the last year. 

The company recently studied how the pandemic affected dating. They released a “Future of Dating Report” that revealed a 19 percent increase in the number of messages sent by Gen Z, or the people who are in their 20s, from February 2020 to February 2021. There was also a 32 percent increase in the length of their conversations during the pandemic. Tinder revealed that these people also updated their bios three times more often than they did before the COVID-19 pandemic to spur conversation. 

Earlier this year, several dating apps, including Tinder, rolled out incentives for vaccinated users, including a badge that says “I’m vaccinated” for people who want to let people know about their vaccination status. There was also an increase in video chatting.

For some dating app users, the risks they took have been life-changing.

Gordon von Broock, a real-estate agent, and Alix Mane, a hairstylist, met through Instagram. They began dating earlier this year, and are now engaged, they told the Associated Press. 

According to Mane, he’s been divorced twice and has four children. “If we weren’t in the COVID-19 situation, knowing that Gordon had never been married, was 53 years old and never had children would be kind of a little red flag for me. I would have been a red flag for him. … But we got right to the point,” he said. 

Von Broock also said that under different circumstances, it would be impossible for him to start dating Mane. “But we had the time to really get to know each other,” he added. 

Source: People

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