WHAT’S BEING CLAIMED:
- Kellogg’s-owned Pringles has teamed up with Wendy’s to roll out a new “Wendy’s spicy chicken sandwich” flavor.
- Pringles will also be including a special code to unlock a free spicy chicken sandwich through the fast-food chain’s app.
- Last year, the stackable crisp company collaborated with Wendy’s for a Baconator-flavored chip.
The new “Wendy’s spicy chicken sandwich” flavor will roll out nationwide starting in June, the Kellogg’s-owned stackable potato crisp company announced this week.
Pringles has previously partnered with Wendy’s last year for a Baconator-flavored chip. This year, it included some extras by adding a special code for the fast-food chain’s app, which unlocks a free spicy chicken sandwich.
The new limited-edition flavor, described as a “savory taste of Wendy’s spicy fried chicken,” shows just how huge the chicken sandwich race has become.
Chick-fil-A’s long-reigning reigning chicken sandwich was first successfully challenged by Popeyes (QSR) in 2019. Since then, a number of fast-food chains have joined in on the race by coming up with new menu items. The growing list includes McDonald’s (MCD), KFC, Taco Bell (YUM), Arby’s, Jimmy John’s, and Shake Shack (SHAK), among others.
Wendy’s also added a new spicy menu item in February: a fried chicken sandwich topped with jalapeño cream cheese, shredded pepper jack cheese, applewood smoked bacon, cheddar cheese sauce, and more jalapeños.
The fast-food industry has invested a lot in new poultry sandwiches. Edison Trends reported that all restaurants’ online spending on chicken sandwiches grew by a whopping 420% between January 2019 and December 2020.
The big business of chicken sandwiches has since spread to the snacking industry, which also saw a boom during the past year.
Kellogg’s most recent earnings report showed that the pandemic caused snacking habits to accelerate net sales up to 5% year-over-year during the first quarter.