WHAT’S BEING CLAIMED:
- A vegan customer accused American burger giant Burger King of coating their supposedly meatless Impossible Whopper products with meat by-products.
- The customer claimed in the lawsuit that flecks of meat were found on the plant-based alternative Whopper that he ordered at an Atlanta drive-through.
- Aside from seeking damages, the complainant also pushed for the burger company to disclose that both Impossible Whoppers and meat burger products are being cooked on the same grill.
On Monday, a vegan customer filed a lawsuit against Burger King for contaminating its meatless “Impossible Whoppers” by cooking them on the same grill as its meat burgers.
In a proposed class action filed in Miami federal court, Phillip Williams claimed that the plant-based Impossible Whopper that he bought at an Atlanta drive-through was ‘coated in meat by-products’. He is now seeking damages for all Impossible Whopper purchasers in the U.S.
Further, the suit also calls for an injunction ordering Burger King to ‘plainly disclose’ that the two kinds of burgers-Impossible Whoppers and traditional meat burgers-are cooked together on the same grills.
But according to Burger King’s website, it says that a ‘non-broiler method of preparation’ is available for guests who prefer to have a meat-free order. Similarly, Dana Worth, the head of Impossible Foods sales, recently said in an interview that a ‘microwave prep procedure’ is provided for people who are strictly vegan.
In addition, Impossible Whopper co-creator Impossible Foods Inc, also stated that the product, which the burger company started selling last August, was not created for vegans or vegetarians, rather, for meat-eaters who want to eat less animal protein.
The hamburger fast-food chain declined to a request for comment saying they prefer not to discuss pending litigation. Williams’ lawyer did not also respond to a request for comment on the disclaimer.
Burger King is a unit of the Restaurant Brands International Inc. based in Toronto, which eventually merged with the Canadian-based doughnut chain Tim Hortons and run by 3G Capital.